How does your product use or challenge conventions and how does it represent social groups or issues?
Script for voice-over
The use of genre conventions reflect the type of narrative. Our film includes an exciting insight into the modern world of technology. It shows the advancements in artificial technology in particular that leads to the creation of an advanced robot that learns to control and turn on its creators. We display the genre through the use of visual and sound codes. Our soundtrack included diegetic sounds which brought our film to life adding realism and it also associates with a television news bulletin ident to establish realism and topicality. The beginning that i decided to make includes an ident for snake productions which features a snake that moves around the productions name however the one we decided to use was the shark ident as i stated below.
- Our production starts with our production company ident for Teethmark Productions which features a shark that moves around the screen with added effects such as glitches and static which adds to the realism. We made this in iMovie and It is a good fit with our Production Company name because it features a shark with shark teeth and this would be memorable and appeal to our target audiences of younger audiences who are tech-savvy and enjoy viewing texts that are hard-hitting.
- From our research into the Art of the Title, we learned about title sequences. We looked at film such as I Robot and Morgan which represented the same theme of technology in it. In Art of the Title we mainly studied how the actual title sequence is shown and how they include the credits.
- It is vital that film opening introduces the protagonists early on. In our film opening, the audience knows that RICK has a significant role because we see the development of his violent tendencies throughout the film and how they slowly progress becoming worse and worse to the point where he tries to murder me. We establish him early on in the news report and interview. We did this so that the audience grasps an idea about who he is and what part he plays.
We follow genre convention in creating an opening that hooks the audience and persuades them to continue watching ( rather than offer outcomes, solutions or complete revelations). We end our film opening with what can only be imagined as the peak of RICK's behavior as he tries to stab myself in the dining room scene. This was all due to the changes Luca and i completed on RICK so in hindsight it was our wrongdoing that led him to do this. When we find out that he barely misses my finger we cut the film and this allows the audience to question what is going to happen next, it allows them to want to keep watching and see what else the robot will try to do.
Todorov's narrative theory suggests that all narratives follow a three part structure. This starts of with an equilibrium, which then evolves onto something which disrupts the equilibrium and finally reach a resolution. We tried to follow these steps however due to the fact that it was only a film opening it meant we could only introduce an equilibrium and a disruption in the equilibrium. It started off we the enhancement of the robot where there were no sines of his violence and it then finishes with the robots act of attempted murder.
One of the uses of the media text is to gratify the need of making relationships which can be understood by our relationship with the onscreen characters. As indie film makers we cannot cast big names like Martin Freeman. I learnt at my BFI study day on UK cinema that having Martin Freeman as part of the cast secured the funding for Dyson and Nyman's Ghost Stories (2018 Warp films). We have unknowns however we chose attractive personable actors in order to engage the audiences sympathy.
We also follow Barthes action code and this is due to the fact that we implement the problems with the robot so you can tell that something is gooing to go wrong. The words i say in the production is "an unstable processor".
We also follow Barthes action code and this is due to the fact that we implement the problems with the robot so you can tell that something is gooing to go wrong. The words i say in the production is "an unstable processor".
How does it represent social groups or issues
Link to my pinterest
I created a pinterest so i could research and show the different social group and issues with technology and ROBOTICA. Pinterest is another use of technology which shows the wide range of websites and software that was used throughout this project.
Issues
Throughout my pinterest i talk about how the rise of Artificial Inteligence could seriously harm the human race.We decided to impliment this topic into our production. The other pictures include entrepeneurs and new technology and how these advancments cause changes in our every day life, this is probably one of the most influential topics throughout the real world. Another issue we talked about was an invasion of privacy by technology such as the Amazon Echo. It can record your conversation, it can give u biased knowledge and is acceptable to hacking.
How does your product engage with audiences and how would it be distributed as a real media text?
Our film touches on very topical issues, the satisfaction of knowing what is happening in the wold helps the audience stay engaged, the news report at the start of the piece immediately engages the audience, there is a lot of interest into the way robots communicate with humans like Alexa And Siri. Books such as Life 3.0 by Max Tegmark help people understand the risks of AI. Is technology our servant or our master?
Audiences tend to use media to reinforce there sense of personal identity, that is there beliefs and values. Therefore while most of us in the west tend to embrace new technology and feel that it could serve us, We are also concerned about our privacy being compromised by the government eaves dropping or technology being used against us. Initially our young entrepreneurs are presented in a very positive light as they are innovative and shown in a creative way and they want to create a product not for the money but for the advance of technology. The moment of truth comes, however, when audience realize that the owners are cutting corners and are more interested in making money that testing there products a lot before it is launched. In terms of narrative theory this is the moment of disequilibrium.
The fourth use of media text is to gratify the need of making relationships which can be understood in two ways, the first way was our relationship with on screen characters. As indie film makers we cannot cast big names like Martin Freeman. I learnt at my BFI study day on UK cinema that having Martin Freeman as part of the deal secured the funding for Dyson And Nyman's Ghost Stories (2018 Warp Films) We have unknown's however we chose attractive personable actors in order to engage the audiences sympathy's, it is also important that they are young and making there way in a very tough world, which increases our sympathy for them even when they cut corners. Whilst UK audiences would definitely understand and recognize the scenarios, in our film i think that transatlantic audience would also warm to themes such as these because there is a tradition of start ups and new tech companies in places like silicon valley which are very much admired which are held up as models of entrepreneurship.
How my project would be distributed as a real media text
The Open University MOOC course "The Business of Film" shows us all the strategies around sales and distribution for a film. Alex Hamilton is a distributor and he explains to us how a distributer builds value in the market for a film. His job is to exploit the film as much as he can globally and in different ways. The course also takes a closer look at how the box office works.
What Do Film Distributers Do?
Firstly, the distributor must decide what are the elements of a film and what would attract an audience to view it. After this information has been gathered they can decide what age to target the film at, what genre would the film be placed into and who it would appeal to. In the world of independent film distributors work on a territory by territory basis. The distribution company will buy the film for that specific region and would then have the right to arrange distribution of the film in media such as cinema, DVD, TV, Airlines but only for that specific region.
The distributor will be entering into a license agreement whereby the distributor has the right to distribute the film in its territory for a particular length of time – usually known as the ‘term’. However, everyone in the industry often speaks, loosely, of the film being ‘bought’ for the territory.
the producer generally employs an intermediary, the international sales agent, to advise on and to make the sales to the various distributors. This is needed as there are too many different territories in which a film may be sold around the world.
The FDA ( Film Distributor' Association)
Film Distributor' Association
In the screenshot above i have shown that we studied the role of a distributor. This is important because once our movie has been made we will need to get it distributed by a distributor. I decided to research distribution on the FDA website and what i found out is that Films don't become talking points, or find their place in the world, by accident. The distributor's challenge is to bring each one to market and they achieve this by:
- identifying its audience
- considering why they'd go and see it
- estimating the revenue potential across all the formats of its release
- persuading exhibitors (cinema operators) to play the film
- developing plans and partnerships to build awareness of and interest in the film
- aiming to convert as much interest as possible into cinema visits
Explaining some of these points in detail, the reason why it is important to identify your audience is so you can produce a film that satisfy their audiences needs allowing you to maximize the revenue of the film. If the audience are satisfied then the movie will become a success.
As stated in the interviews the main objective the distributor has is to generate enough income to cover the cost for making and marketing the film. The following link shown below will take you to the video where i have gathered this information.
After scouring the FDA website i found out that distribution is a whole business process, which is fast moving, highly competitive and very strategic. Mark Batey goes into detail on this matter and explains how efficient and accurate the distributor really needs to be to be able to achieve maximum profit.
Mark Batey
Open University MOOC course The Business of Film
Alex Hamilton is Managing Director of Entertainment One UK, one of the more significant independent film distribution companies in the UK, with operations all around the world.
At this current time if you would like to gain the maximum exposure for your film you would want to use the 'windows' model which Alex Hamilton talks about in the course. This refers to the fact that films can be seen in many different ways – in the cinema, on television, via VoD, etc. Over the years, the film industry has developed a pattern of releasing films on these different platforms in a particular sequence and timing. In the video, Alex gives a step-by-step guide to the life cycle of a film.
In the image above you can see the various ‘windows’ that a film passes through as it is exploited by the distributor for its maximum value.
There are many, many outlets for a film throughout its life, and at each stage, each window tries to maximize its exclusive or non-exclusive access to the film. It takes around 3 years for a film to pass through each window and by the time it has completed its journey it would have generated the maximum amount of income possible.
In the lesson we researched about a very small budget film called "Tortoise in love". It is a British romantic comedy made in a peaceful provenance of rural Oxfordshire. It was written and directed by Guy Browning who gathered the entire village of Kingston Bagpuize. Thanks to the BFI's Prints and Advertising Fund it became the first film to release simultaneously in rural communities across the UK as well as mainstream theaters.
They approached the BFI to fund distribution costs such as supplying the venues, finding a PR company to provide support locally as well as nationally, and recruiting a distribution manager to manage and administer the bookings, a paid internship was also advertised to ensure that the the P&A funding was put to its optimum use. The Rural Distribution Scheme meant that the film release has totaled 123 venues so far: more than 100 more than were originally expected.
How did your production skills develop throughout this project?
How did you integrate technologies
1. You have written the script for the voiceover analysis but not added the video or Soundcloud. The Pinterest link does not open work on social groups but you explain the issues involved well, especially relating to Artificial Intelligence.
ReplyDelete2. You write with thoughtful reflection, particularly about engaging your audience, and show good knowledge and understanding of distribution, which you have carefully investigated.
3. Emaze presentation with clear account of how your production skills have developed from conception of the project to construction. Good illustration.
4. A second Emaze presentation with an illustrated account of the many technologies used through research, planning, construction and evaluation.